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Top related persons:
— - 1 Equativ - 1 couldn't - 1 Google's - 1 Mediaocean's - 1 Michael Horst - 1 Arnaud Creput - 1 Mike Caprio - 1
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Search resuls for: "Equativ"


3 mentions found


☆ Equativ is closing in on a deal to acquire fellow adtech company Sharethrough, sources say
  + stars: | 2024-04-26 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +1 min
French adtech company Equativ is in talks to acquire Sharethrough, per multiple sources. AdvertisementFrench adtech company Equativ is nearing a deal to acquire fellow adtech firm Sharethrough, according to multiple people familiar with the matter. These people asked for anonymity to discuss private deal talks. Their identities are known to Business Insider. This story is available exclusively to Business Insider subscribers.
Persons: —, Equativ, couldn't Organizations: Sharethrough, Service, Business Locations: French, American
☆ Amazon's decision to shutter its ad server next year is a major win for Google
  + stars: | 2023-10-06 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
"Amazon had the power to do it, but they bottled it," said a former senior Amazon adtech staffer who worked on the ad server. Amazon's own marketing team had also shifted a lot of its ad serving requirements to Amazon Ad Server. Amazon said only a small proportion of its marketing is run through the Amazon Ad Server. Amazon's $20 billion-plus annual advertising budget also includes TV, outdoor, and other media channels that don't require ad serving technology. "Ultimately it was probably the right strategic move to depreciate," the Amazon Ad Server, said Caprio.
Persons: Google's, Mediaocean's, Michael Horst, Arnaud Creput, Mike Caprio, aren't, Caprio Organizations: Amazon, Google, YouTube, Amazon Prime, Amazon Advertising, Sizmek, Market Authority Locations: Americas
☆ PE firm Bridgepoint takes a majority stake in Equativ, valuing the adtech firm at around $370 million
  + stars: | 2023-02-23 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Bridgepoint Development Capital has taken a majority stake in the adtech firm Equativ. It values Equativ at 350 million euros, or $371 million, according to a person familiar with the matter. Private equity firm Bridgepoint has taken a majority stake in Equativ, the French adtech company formerly known as Smart Adserver, the pair said on Thursday. A person familiar with the matter said the deal values Equativ at 350 million euros, or around $371 million. Bridgepoint raised 1.7 billion euros for its BDC IV fund, while Croissance had raised 100 million euros.
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